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Best real estate CRM (2026)
Our top-scored real estate CRM is Follow Up Boss (8.4/10, from $69/user/month); the lowest published price is Wise Agent at $49/month. 8 CRMs for real estate agents, teams and brokerages compared on published price, what's bundled and who each one fits, including a section for single agents. Latest price check 2026-11-12.
A real estate CRM stores your contacts and leads, routes new leads to the right agent, and automates follow-up by text, email and calls. Some are CRM-only and connect to any website or lead source; others bundle an IDX website and lead generation.
Real estate CRMs ranked by our score
The average of up to five 1–10 scores (criteria without enough info are left out): price value, features, independent user feedback, terms and refund policy, and ease of sign-up. Never paid for. How we score
| # | Tool | Score | Starting price | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| #1 |  Follow Up Boss | 8.4/10 | $69/user/month · Free trial | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| #2 |  Wise Agent | 7.4/10 | $49/month · 14-day free trial | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| #3 |  BoldTrail (formerly kvCORE) | 7.3/10 | Contact sales (watch demo & get pricing) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| #4 |  Rechat | 6.8/10 | Contact sales (request a demo) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| #5 |  Lofty | 5.8/10 | Request pricing | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| #6 |  Lone Wolf Relationships | 5.3/10 | Pricing on request · Free trial | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Not enough independent reviews yetThese tools are ranked below reviewed tools until independent reviews exist. How we rank | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| #7 |  Sierra Interactive | 6.3/10 | Starting at $299.95/month | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Best CRM for single agents
A solo agent pays for one seat and rarely needs lead routing or team reporting. What matters is the first-year cost for one user, and whether you want a website bundled. Here is the first-year cost for one user from published prices (our arithmetic, before tax, ad spend and optional add-ons):
| CRM | Plan for one agent | First-year cost | Notes | Our solo verdict |
|---|---|---|---|---|
| Wise Agent | CRM (up to 5 team members) | $499 (yearly billing) or $588 monthly ($49 × 12) | 14-day free trial. CRM + WiseSocial is $69/month ($699/year); more team members are $20/month per batch of 5. | $49/month (or $499/year) covers the full CRM. |
| Follow Up Boss | Grow (1 user) | $696 (yearly billing: $58 × 12) or $828 monthly ($69 × 12) | Calling is a paid add-on on Grow ($33/user on yearly billing). Free trial, no contract. | Grow is $69/user/month ($58 billed yearly); calling is a paid add-on. |
| Sierra Interactive | Starter (1 user) | $3,599.40 prepaid ($299.95 × 12) or $4,819.40 billed monthly ($359.95 × 12 + $500 setup) | 12-month agreement either way. Dialer +$100/month on Starter. | Starter (1 user) from $299.95/month on a 12-month agreement paid upfront, plus $500 setup; that costs more than a standalone CRM. |
 Real Geeks | Real Geeks Platform (2 users) | $5,288 ($399 × 12 + $500 setup) | Includes IDX website and CRM; 6- or 12-month commitment. Lead packages are extra ($299–$599/package/month). | $399/month with $500 setup and a 6- or 12-month term; best if you'll also buy lead packages ($299–$599/month). |
| BoldTrail (formerly kvCORE) | — | Quote-based | Contact sales (watch demo & get pricing) | No published price; it's usually provided through a brokerage, so check whether yours already pays for it. |
| Rechat | — | Quote-based | Contact sales (request a demo) | No published price; it's usually provided by a brokerage rather than bought by one agent. |
| Lofty | — | Quote-based | Request pricing (Quote varies by package, seats, upgrades and lead-gen programs; seller lead gen without IDX requires a $70/month Home Evaluation Page) | Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. |
| Lone Wolf Relationships | — | Quote-based | Pricing on request (No listed price on vendor page) | No price is listed; there's a free trial, so test it before talking pricing. |
CRM only, published price
Wise Agent has the lowest published price we track ($49/month, or $499/year). Follow Up Boss Grow costs more (Grow is $69/user/month ($58 billed yearly); calling is a paid add-on.) but is our top-scored CRM, and it connects to any lead source and website, so you keep the site you have.
CRM plus IDX website, published price
Sierra Interactive Starter (1 user, from $299.95/month) or Real Geeks ($399/month, 2 users, + $500 setup). Both bundle a website; both need a commitment term.
Comparison table
| CRM | Starting price | Pricing model | Free plan / trial | Solo agents | Teams | Brokerages | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Follow Up Boss | $69/user/month · Free trial | Per-user / per-seat subscription | None listed in the pricing we track | Grow is $69/user/month ($58 billed yearly); calling is a paid add-on. | Pro is $499/month for 10 users; extra users $49/month. | Platform is $1,000/month for 30 users; extra users $20/month. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Wise Agent | $49/month · 14-day free trial | Monthly subscription | CRM: $49/month (or $499/year; 14-day free trial) | $49/month (or $499/year) covers the full CRM. | Up to 5 seats included; extra batches of 5 for $20/month. | Enterprise CRM option; extra logins $20/month. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| BoldTrail (formerly kvCORE) | Contact sales (watch demo & get pricing) | Quote-based (contact sales) | None listed in the pricing we track | No published price; it's usually provided through a brokerage, so check whether yours already pays for it. | Teams get IDX sites, lead gen and CRM in one platform; pricing is contact-sales only. | Brokerage-wide platform including back office; contact sales after the demo. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Rechat | Contact sales (request a demo) | Quote-based (contact sales) | None listed in the pricing we track | No published price; it's usually provided by a brokerage rather than bought by one agent. | Teams get CRM, marketing and transactions in one system; pricing via demo request. | Main audience: brokerages that want one operating system; pricing via demo request. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Lofty | Request pricing | Quote-based (contact sales) | None listed in the pricing we track | Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. | Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. | Broker and Enterprise packages exist; get a quote that lists seats and add-ons. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Lone Wolf Relationships | Pricing on request · Free trial | Quote-based (contact sales) | None listed in the pricing we track | No price is listed; there's a free trial, so test it before talking pricing. | No published team pricing; ask for the per-seat cost. | Best fit for brokerages already in the Lone Wolf ecosystem (transactions, back office). | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Not enough independent reviews yetThese tools are ranked below reviewed tools until independent reviews exist. How we rank | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Sierra Interactive | Starting at $299.95/month | Monthly subscription | None listed in the pricing we track | Starter (1 user) from $299.95/month on a 12-month agreement paid upfront, plus $500 setup; that costs more than a standalone CRM. | Essential (3 users, from $399.95/month) or Growth (5 users, from $599.95/month) includes the dialer. | No published brokerage tier above Growth (5 users); ask for larger-office pricing. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Real Geeks | $399/month | Monthly subscription | None listed in the pricing we track | $399/month with $500 setup and a 6- or 12-month term; best if you'll also buy lead packages ($299–$599/month). | Includes 2 users; extra users are $25/month each for users 3–10. | Extra users drop to $10, $5 and then $1/month at higher counts (11+), which suits lead-gen-driven offices. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Teams and brokerages
Team pricing changes the picture. Follow Up Boss Pro is $499/month with 10 users included (extra users $49/month), and Platform is $1,000/month for 30 users. Sierra Interactive's Essential (3 users, from $399.95/month) and Growth (5 users, from $599.95/month) packages add users on a sliding per-user scale. Lofty, BoldTrail, Lone Wolf Relationships and Rechat price teams and brokerages by quote; Rechat and BoldTrail are often provided through a brokerage. For the rest of a team's stack, see the best AI tools for real estate teams in every category.
Buying checklist
- Total cost: per-user fees, calling/dialer add-ons, setup fees and commitment terms.
- TCPA consent and opt-out handling for automated texts and calls.
- Whether you need an IDX website and lead generation bundled, or just the CRM.
- Integrations with your lead sources and website.
Each CRM in detail
Real estate CRM with lead routing, automations and calling.
Plans & verdicts
| Plan | Price | Notes |
|---|---|---|
| Grow | $69/user/month | $58/user/month billed yearly; calling is a paid add-on ($33/user on yearly billing) |
| Pro | $499/month | Includes 10 users; extra users $49/month; $416/month billed yearly |
| Platform | $1,000/month | Includes 30 users; extra users $20/month; $833/month billed yearly |
Source: Follow Up Boss pricing page · checked 2026-11-11
| Solo Agents | Grow is $69/user/month ($58 billed yearly); calling is a paid add-on. |
|---|---|
| Real Estate Teams | Pro is $499/month for 10 users; extra users $49/month. |
| Brokerages | Platform is $1,000/month for 30 users; extra users $20/month. |
All-in-one real estate CRM with contact management, drip campaigns, transaction tasks and landing pages.
Plans & verdicts
| Plan | Price | Notes |
|---|---|---|
| CRM | $49/month | or $499/year; 14-day free trial |
| CRM + WiseSocial | $69/month | or $699/year |
Source: Wise Agent pricing page · checked 2026-11-11
| Solo Agents | $49/month (or $499/year) covers the full CRM. |
|---|---|
| Real Estate Teams | Up to 5 seats included; extra batches of 5 for $20/month. |
| Brokerages | Enterprise CRM option; extra logins $20/month. |
Inside Real Estate platform: IDX sites, lead gen, CRM, back office.
Plans & verdicts
| Plan | Price | Notes |
|---|---|---|
| All plans | Contact sales (watch demo & get pricing) |
Source: BoldTrail (formerly kvCORE) pricing page · checked 2026-11-11
| Solo Agents | No published price; it's usually provided through a brokerage, so check whether yours already pays for it. |
|---|---|
| Real Estate Teams | Teams get IDX sites, lead gen and CRM in one platform; pricing is contact-sales only. |
| Brokerages | Brokerage-wide platform including back office; contact sales after the demo. |
AI-powered real estate operating system: CRM, marketing, transactions.
Plans & verdicts
| Plan | Price | Notes |
|---|---|---|
| All plans | Contact sales (request a demo) |
Source: Rechat pricing page · checked 2026-11-11
| Solo Agents | No published price; it's usually provided by a brokerage rather than bought by one agent. |
|---|---|
| Real Estate Teams | Teams get CRM, marketing and transactions in one system; pricing via demo request. |
| Brokerages | Main audience: brokerages that want one operating system; pricing via demo request. |
All-in-one AI platform (formerly Chime): CRM, IDX websites and marketing.
Plans & verdicts
| Plan | Price | Notes |
|---|---|---|
| Agent / Team / Broker / Enterprise | Request pricing | Quote varies by package, seats, upgrades and lead-gen programs; seller lead gen without IDX requires a $70/month Home Evaluation Page |
Source: Lofty pricing page · checked 2026-11-12
| Solo Agents | Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. |
|---|---|
| Real Estate Teams | Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. |
| Brokerages | Broker and Enterprise packages exist; get a quote that lists seats and add-ons. |
Lone Wolf's real estate CRM (successor to LionDesk).
Plans & verdicts
| Plan | Price | Notes |
|---|---|---|
| All plans | Pricing on request | No listed price on vendor page |
Source: Lone Wolf Relationships pricing page · checked 2026-11-11
| Solo Agents | No price is listed; there's a free trial, so test it before talking pricing. |
|---|---|
| Real Estate Teams | No published team pricing; ask for the per-seat cost. |
| Brokerages | Best fit for brokerages already in the Lone Wolf ecosystem (transactions, back office). |
IDX websites, CRM and lead generation for agents and teams.
Plans & verdicts
| Plan | Price | Notes |
|---|---|---|
| Starter (1 user) | Starting at $299.95/month | 12-month agreement paid annually upfront; $359.95/month if the same agreement is billed monthly (+$500 one-time setup) |
| Essential (3 users) | Starting at $399.95/month | Paid annually upfront; $474.95/month billed monthly (+$500 setup) |
| Growth (5 users) | Starting at $599.95/month | Paid annually upfront; $724.95/month billed monthly (+$500 setup) |
| Dialer (Starter add-on) | $100/month | Included on Essential and Growth |
| Lead Engage (AI nurture) | $199/month | Unlimited leads; Essential and Growth only |
Source: Sierra Interactive pricing page · checked 2026-11-11
| Solo Agents | Starter (1 user) from $299.95/month on a 12-month agreement paid upfront, plus $500 setup; that costs more than a standalone CRM. |
|---|---|
| Real Estate Teams | Essential (3 users, from $399.95/month) or Growth (5 users, from $599.95/month) includes the dialer. |
| Brokerages | No published brokerage tier above Growth (5 users); ask for larger-office pricing. |
IDX website, CRM and lead generation in one platform.
Plans & verdicts
| Plan | Price | Notes |
|---|---|---|
| Real Geeks Platform | $399/month | + $500 one-time setup; includes 2 users; 6- or 12-month commitment term |
| Social lead package | $299/package/month | Facebook/Instagram listing ads; vendor estimates ~20-40 buyer leads/mo |
| Search or seller lead package | $599/package/month | Google/Bing property search ads or Google valuation ads |
| Geek AI Text | $49/month | Included at no cost with any lead package |
| Additional users | $25/user/month (users 3-10) | $10 (11-40), $5 (41-100), $1 (101+) |
Source: Real Geeks pricing page · checked 2026-11-11
| Solo Agents | $399/month with $500 setup and a 6- or 12-month term; best if you'll also buy lead packages ($299–$599/month). |
|---|---|
| Real Estate Teams | Includes 2 users; extra users are $25/month each for users 3–10. |
| Brokerages | Extra users drop to $10, $5 and then $1/month at higher counts (11+), which suits lead-gen-driven offices. |
How we check prices
Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.
New in CRMNew
Recently launched tools that passed our basic checks. They're too new for our rankings and aren't scored yet; we score them once they qualify. Try the free plan or trial before you commit. About New & Emerging · How we score
Frequently asked questions
What is the best CRM for a single real estate agent?
On published pricing, Wise Agent is the lowest-cost CRM we track for one agent ($49/month or $499/year, with a 14-day free trial). Follow Up Boss Grow ($69/user/month, or $58 billed yearly) costs more but is our top-scored CRM. If you also want an IDX website bundled, Sierra Interactive Starter (from $299.95/month, 1 user) and Real Geeks ($399/month + $500 setup, 2 users) publish their prices. Lofty, BoldTrail, Lone Wolf Relationships and Rechat are quote-based.
How much does a real estate CRM cost?
From the vendor pages we track: Wise Agent $49/month ($499/year); Follow Up Boss from $58–$69/user/month (Pro $499/month for 10 users); Sierra Interactive from $299.95/month; Real Geeks $399/month plus a $500 setup fee. BoldTrail (formerly kvCORE), Rechat, Lofty, Lone Wolf Relationships require a quote.
Which real estate CRMs include an IDX website?
Lofty, Sierra Interactive, BoldTrail (formerly kvCORE) and Real Geeks bundle an IDX website with the CRM, according to their descriptions. Follow Up Boss is CRM-only and connects to your existing website and lead sources.
What should a team look for in a CRM?
Lead routing, per-user pricing at your headcount, and calling/texting. Verdicts for teams: Follow Up Boss: Pro is $499/month for 10 users; extra users $49/month. Wise Agent: Up to 5 seats included; extra batches of 5 for $20/month. BoldTrail (formerly kvCORE): Teams get IDX sites, lead gen and CRM in one platform; pricing is contact-sales only. Rechat: Teams get CRM, marketing and transactions in one system; pricing via demo request. Lofty: Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. Lone Wolf Relationships: No published team pricing; ask for the per-seat cost. Sierra Interactive: Essential (3 users, from $399.95/month) or Growth (5 users, from $599.95/month) includes the dialer.
Do these CRMs integrate with each other?
Some tools sync with Follow Up Boss through its integration directory; among CRMs here we've verified Rechat, Lofty, Sierra Interactive. See each tool page for sources.
Is BoldTrail the same as kvCORE?
BoldTrail is the Inside Real Estate platform formerly known as kvCORE; we list it as BoldTrail (formerly kvCORE). Pricing is by demo/quote.