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All-in-one platforms (website + CRM + leads)
Lofty vs Real Geeks
CRMWebsitesPrices checked 2026-11-12 on vendor pricing pages. Rankings are never for sale.
LoftyAll-in-one AI platform (formerly Chime): CRM, IDX websites and marketing.
Real GeeksIDX website, CRM and lead generation in one platform.Verified on vendor pricing pageWhy compare Lofty and Real Geeks?
Lofty and Real Geeks are commonly compared because both sell IDX / home-search websites, a CRM and lead generation to agents and teams as one platform, even though we file them under different categories (CRM and website).
Where their focus differs
Where they differ: Lofty focuses on an AI-powered CRM at the center (we list it under CRM), with IDX websites, marketing and optional lead-gen programs around it; pricing is by quote. Real Geeks focuses on one self-serve platform with a published price ($399/month plus $500 setup, 2 users), where lead packages are optional add-ons.
Sources: our tool data for each (category and description), plus Lofty pricing page (lead-gen programs), checked 2026-10-19; each vendor pricing page.
Lofty and Real Geeks come from different categories but overlap for many agents. Lofty (CRM): All-in-one AI platform (formerly Chime): CRM, IDX websites and marketing. Real Geeks (website): IDX website, CRM and lead generation in one platform. Below: what each costs today, how they differ, and which fits solo agents, teams and brokerages.
Quick verdict
| Lofty | Real Geeks | |
|---|---|---|
| Solo Agents | Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. | $399/month with $500 setup and a 6- or 12-month term; best if you'll also buy lead packages ($299–$599/month). |
| Real Estate Teams | Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. | Includes 2 users; extra users are $25/month each for users 3–10. |
| Brokerages | Broker and Enterprise packages exist; get a quote that lists seats and add-ons. | Extra users drop to $10, $5 and then $1/month at higher counts (11+), which suits lead-gen-driven offices. |
On price: Real Geeks publishes its pricing (from $399/month); Lofty is quote-based (Request pricing), so we can't say which is cheaper without a quote.
Key differences
| Lofty | Real Geeks | |
|---|---|---|
| Category | CRM | Websites |
| What it is | All-in-one AI platform (formerly Chime): CRM, IDX websites and marketing. | IDX website, CRM and lead generation in one platform. |
| Starting price | Request pricing | $399/month |
| Pricing model | Quote-based (contact sales) | Monthly subscription |
| Pricing status | Custom / contact sales | Verified on vendor pricing page |
| Free plan / trial | None listed in the pricing we track | None listed in the pricing we track |
| Plans tracked | 1 | 5 |
| Verified integrations | Follow Up Boss, Zapier | None verified yet |
| Last checked | 2026-11-12 | 2026-11-11 |
Pricing breakdown
Lofty pricing
Lofty doesn't publish prices on its pricing page; pricing is quote-based. What the vendor states publicly is below.
Lofty plans & notes
| Plan | Price | Notes |
|---|---|---|
| Agent / Team / Broker / Enterprise | Request pricing | Quote varies by package, seats, upgrades and lead-gen programs; seller lead gen without IDX requires a $70/month Home Evaluation Page |
Source: Lofty pricing page · checked 2026-11-12
Real Geeks pricing
Real Geeks publishes 5 price points we track, starting at $399/month.
Real Geeks plans & notes
| Plan | Price | Notes |
|---|---|---|
| Real Geeks Platform | $399/month | + $500 one-time setup; includes 2 users; 6- or 12-month commitment term |
| Social lead package | $299/package/month | Facebook/Instagram listing ads; vendor estimates ~20-40 buyer leads/mo |
| Search or seller lead package | $599/package/month | Google/Bing property search ads or Google valuation ads |
| Geek AI Text | $49/month | Included at no cost with any lead package |
| Additional users | $25/user/month (users 3-10) | $10 (11-40), $5 (41-100), $1 (101+) |
Source: Real Geeks pricing page · checked 2026-11-11
Who each one is for
Fit by business type
Lofty: who it fits
What you get: All-in-one AI platform (formerly Chime): CRM, IDX websites and marketing. Solo agents: Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. Teams: Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. Brokerages: Broker and Enterprise packages exist; get a quote that lists seats and add-ons.
Real Geeks: who it fits
What you get: IDX website, CRM and lead generation in one platform. Solo agents: $399/month with $500 setup and a 6- or 12-month term; best if you'll also buy lead packages ($299–$599/month). Teams: Includes 2 users; extra users are $25/month each for users 3–10. Brokerages: Extra users drop to $10, $5 and then $1/month at higher counts (11+), which suits lead-gen-driven offices.
What to check before buying CRM software
What to look for
A real estate CRM stores your contacts and leads, routes new leads to the right agent, and automates follow-up by text, email and calls. Some are CRM-only and connect to any website or lead source; others bundle an IDX website and lead generation.
- Total cost: per-user fees, calling/dialer add-ons, setup fees and commitment terms.
- TCPA consent and opt-out handling for automated texts and calls.
- Whether you need an IDX website and lead generation bundled, or just the CRM.
- Integrations with your lead sources and website.
What to check before buying website software
What to look for
Agent website platforms provide IDX home search, lead capture and branding. They range from self-serve site builders to managed marketing platforms with setup fees, contracts and optional ad-spend packages.
- Setup fees and minimum commitment terms.
- IDX/MLS feed fees per board.
- Whether lead packages are ad spend or management fees.
- Who owns the domain and content if you leave.
Our verdict
Verdict by business type
Lofty vs Real Geeks comes down to fit rather than a single winner. Lofty for solo agents: Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. Real Geeks for solo agents: $399/month with $500 setup and a 6- or 12-month term; best if you'll also buy lead packages ($299–$599/month). For teams, Lofty: Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. Real Geeks: Includes 2 users; extra users are $25/month each for users 3–10. Real Geeks publishes its pricing (from $399/month); Lofty is quote-based (Request pricing), so we can't say which is cheaper without a quote.
How we check prices
Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.
Frequently asked questions
Which is cheaper, Lofty or Real Geeks?
Real Geeks publishes its pricing (from $399/month); Lofty is quote-based (Request pricing), so we can't say which is cheaper without a quote.
Are Lofty and Real Geeks the same kind of tool?
Not exactly. We list Lofty under CRM (All-in-one AI platform (formerly Chime): CRM, IDX websites and marketing) and Real Geeks under website (IDX website, CRM and lead generation in one platform). Agents compare them because both cover part of the same job: capturing and converting leads.
Does Lofty have a free plan or trial?
Not that we could verify. The pricing we track for Lofty (checked 2026-11-12) lists no free plan or trial; check the vendor directly.
Does Real Geeks have a free plan or trial?
Not that we could verify. The pricing we track for Real Geeks (checked 2026-11-11) lists no free plan or trial; check the vendor directly.
Is Lofty or Real Geeks better for solo agents?
Our verdicts for solo agents: Lofty: Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. Real Geeks: $399/month with $500 setup and a 6- or 12-month term; best if you'll also buy lead packages ($299–$599/month).
Which fits a team or brokerage?
For teams: Lofty: Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. Real Geeks: Includes 2 users; extra users are $25/month each for users 3–10. For brokerages: Lofty: Broker and Enterprise packages exist; get a quote that lists seats and add-ons. Real Geeks: Extra users drop to $10, $5 and then $1/month at higher counts (11+), which suits lead-gen-driven offices.
Do they integrate with other tools?
Integrations we've verified in vendor or partner directories: Lofty: Follow Up Boss, Zapier. Real Geeks: none verified yet.
How current are these prices?
Lofty was checked 2026-11-12 and Real Geeks 2026-11-11, on each vendor's pricing page. Prices change, so confirm before you buy.