Lofty vs Wise Agent

A real estate CRM stores your contacts and leads, routes new leads to the right agent, and automates follow-up by text, email and calls. Some are CRM-only and connect to any website or lead source; others bundle an IDX website and lead generation.

• Total cost: per-user fees, calling/dialer add-ons, setup fees and commitment terms.
• TCPA consent and opt-out handling for automated texts and calls.
• Whether you need an IDX website and lead generation bundled, or just the CRM.
• Integrations with your lead sources and website.

Lofty vs Wise Agent comes down to fit rather than a single winner. Lofty for solo agents: Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. Wise Agent for solo agents: $49/month (or $499/year) covers the full CRM. For teams, Lofty: Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. Wise Agent: Up to 5 seats included; extra batches of 5 for $20/month. Wise Agent publishes its pricing (from $49/month · 14-day free trial); Lofty is quote-based (Request pricing), so we can't say which is cheaper without a quote.

Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.