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All-in-one platforms (website + CRM + leads)
Lofty vs Luxury Presence
CRMWebsitesPrices checked 2026-11-12 on vendor pricing pages. Rankings are never for sale.
LoftyAll-in-one AI platform (formerly Chime): CRM, IDX websites and marketing.
Luxury PresenceWebsites and marketing for luxury agents and teams.Why compare Lofty and Luxury Presence?
Lofty and Luxury Presence are commonly compared because both sell IDX / home-search websites, a CRM, lead generation and marketing to agents and teams as one platform, even though we file them under different categories (CRM and website).
Where their focus differs
Where they differ: Lofty focuses on an AI-powered CRM at the center (we list it under CRM), with IDX websites, marketing and optional lead-gen programs around it; pricing is by quote. Luxury Presence focuses on professionally designed websites and marketing for luxury agents and teams; its plan guide also lists a CRM, lead capture tools and (on Leads Pro and All In) paid ad management.
Sources: our tool data for each (category and description), plus Lofty pricing page (lead-gen programs), checked 2026-10-19; vendor plan guide, checked 2026-10-19; each vendor pricing page.
Lofty and Luxury Presence come from different categories but overlap for many agents. Lofty (CRM): All-in-one AI platform (formerly Chime): CRM, IDX websites and marketing. Luxury Presence (website): Websites and marketing for luxury agents and teams. Below: what each costs today, how they differ, and which fits solo agents, teams and brokerages.
Quick verdict
| Lofty | Luxury Presence | |
|---|---|---|
| Solo Agents | Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. | Four plans (Launch+, Brand+, Leads Pro, All In) with no published prices; aimed at luxury agents. |
| Real Estate Teams | Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. | Same four plans; book a demo for pricing. |
| Brokerages | Broker and Enterprise packages exist; get a quote that lists seats and add-ons. | No published brokerage pricing; book a demo. |
On price: Neither publishes a price: Lofty and Luxury Presence are both quote-based, so the only way to compare cost is to request a quote from each.
Key differences
| Lofty | Luxury Presence | |
|---|---|---|
| Category | CRM | Websites |
| What it is | All-in-one AI platform (formerly Chime): CRM, IDX websites and marketing. | Websites and marketing for luxury agents and teams. |
| Starting price | Request pricing | Contact sales (book a demo) |
| Pricing model | Quote-based (contact sales) | Quote-based (contact sales) |
| Pricing status | Custom / contact sales | Custom / contact sales |
| Free plan / trial | None listed in the pricing we track | None listed in the pricing we track |
| Plans tracked | 1 | 1 |
| Verified integrations | Follow Up Boss, Zapier | Follow Up Boss |
| Last checked | 2026-11-12 | 2026-11-11 |
Pricing breakdown
Lofty pricing
Lofty doesn't publish prices on its pricing page; pricing is quote-based. What the vendor states publicly is below.
Lofty plans & notes
| Plan | Price | Notes |
|---|---|---|
| Agent / Team / Broker / Enterprise | Request pricing | Quote varies by package, seats, upgrades and lead-gen programs; seller lead gen without IDX requires a $70/month Home Evaluation Page |
Source: Lofty pricing page · checked 2026-11-12
Luxury Presence pricing
Luxury Presence doesn't publish prices on its pricing page; pricing is quote-based. What the vendor states publicly is below.
Luxury Presence plans & notes
| Plan | Price | Notes |
|---|---|---|
| Launch+ / Brand+ / Leads Pro / All In | Contact sales (book a demo) | Vendor plan guide lists four plans without prices |
Source: Luxury Presence pricing page · checked 2026-11-11
Who each one is for
Fit by business type
Lofty: who it fits
What you get: All-in-one AI platform (formerly Chime): CRM, IDX websites and marketing. Solo agents: Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. Teams: Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. Brokerages: Broker and Enterprise packages exist; get a quote that lists seats and add-ons.
Luxury Presence: who it fits
What you get: Websites and marketing for luxury agents and teams. Solo agents: Four plans (Launch+, Brand+, Leads Pro, All In) with no published prices; aimed at luxury agents. Teams: Same four plans; book a demo for pricing. Brokerages: No published brokerage pricing; book a demo.
What to check before buying CRM software
What to look for
A real estate CRM stores your contacts and leads, routes new leads to the right agent, and automates follow-up by text, email and calls. Some are CRM-only and connect to any website or lead source; others bundle an IDX website and lead generation.
- Total cost: per-user fees, calling/dialer add-ons, setup fees and commitment terms.
- TCPA consent and opt-out handling for automated texts and calls.
- Whether you need an IDX website and lead generation bundled, or just the CRM.
- Integrations with your lead sources and website.
What to check before buying website software
What to look for
Agent website platforms provide IDX home search, lead capture and branding. They range from self-serve site builders to managed marketing platforms with setup fees, contracts and optional ad-spend packages.
- Setup fees and minimum commitment terms.
- IDX/MLS feed fees per board.
- Whether lead packages are ad spend or management fees.
- Who owns the domain and content if you leave.
Our verdict
Verdict by business type
Lofty vs Luxury Presence comes down to fit rather than a single winner. Lofty for solo agents: Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. Luxury Presence for solo agents: Four plans (Launch+, Brand+, Leads Pro, All In) with no published prices; aimed at luxury agents. For teams, Lofty: Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. Luxury Presence: Same four plans; book a demo for pricing. Neither publishes a price: Lofty and Luxury Presence are both quote-based, so the only way to compare cost is to request a quote from each.
How we check prices
Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.
Frequently asked questions
Which is cheaper, Lofty or Luxury Presence?
Neither publishes a price: Lofty and Luxury Presence are both quote-based, so the only way to compare cost is to request a quote from each.
Are Lofty and Luxury Presence the same kind of tool?
Not exactly. We list Lofty under CRM (All-in-one AI platform (formerly Chime): CRM, IDX websites and marketing) and Luxury Presence under website (Websites and marketing for luxury agents and teams). Agents compare them because both cover part of the same job: capturing and converting leads.
Does Lofty have a free plan or trial?
Not that we could verify. The pricing we track for Lofty (checked 2026-11-12) lists no free plan or trial; check the vendor directly.
Does Luxury Presence have a free plan or trial?
Not that we could verify. The pricing we track for Luxury Presence (checked 2026-11-11) lists no free plan or trial; check the vendor directly.
Is Lofty or Luxury Presence better for solo agents?
Our verdicts for solo agents: Lofty: Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. Luxury Presence: Four plans (Launch+, Brand+, Leads Pro, All In) with no published prices; aimed at luxury agents.
Which fits a team or brokerage?
For teams: Lofty: Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. Luxury Presence: Same four plans; book a demo for pricing. For brokerages: Lofty: Broker and Enterprise packages exist; get a quote that lists seats and add-ons. Luxury Presence: No published brokerage pricing; book a demo.
Do they integrate with other tools?
Integrations we've verified in vendor or partner directories: Lofty: Follow Up Boss, Zapier. Luxury Presence: Follow Up Boss.
How current are these prices?
Lofty was checked 2026-11-12 and Luxury Presence 2026-11-11, on each vendor's pricing page. Prices change, so confirm before you buy.