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Lofty pricing and cost per month
CRMLofty does not publish prices. Its pricing page lists four platform packages, each marked "Request pricing", and says pricing varies by package, seat count, optional upgrades and lead-generation programs.
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What the pricing page shows
| Plan | Price | Notes |
|---|---|---|
| Agent / Team / Broker / Enterprise | Request pricing | Quote varies by package, seats, upgrades and lead-gen programs; seller lead gen without IDX requires a $70/month Home Evaluation Page |
Source: Lofty pricing page · checked 2026-11-12
Which Lofty plan fits
Plan-by-plan fit
Agent / Team / Broker / Enterprise
All four list an IDX website, AI-powered CRM and mobile app; team and broker packages add management features such as advanced lead routing, team management, reporting, single sign-on and white label (exact package split shown as checkmarks on the vendor page).
What Lofty states publicly
Public statements
- Packages: Lofty Agent, Team, Broker and Enterprise, all "Request pricing".
- AI tools listed in the package table (as of Nov 7, 2026): Lofty Cowork, AI task prioritization, custom AI agents, scheduled AI tasks, an AI agent library, AI CLI access and AI lead scoring. Which package includes each is shown with checkmarks on the vendor page.
- Every package lists a fully customizable IDX website, AI-powered CRM, unlimited contacts, mass and auto texting, a basic dialer and a mobile app.
- Paid add-ons listed: Lead Gen Service, Power Dialer, additional text packages, Hyperlocal SEO Website, website design and SEO setup services, WordPress IDX plugin, Lofty Present CMA builder, and Sales, Social and Homeowner AI agents.
- Lead-generation ads require a 20% ad management fee. Seller lead generation without a Lofty IDX site requires a $70/month Home Evaluation Page.
- Branding ads require a 15% ad management fee and the CRM Professional plan or above.
- Lofty says you can split up to 50% of digital marketing spend by inviting a lender.
Source: https://lofty.com/pricing, read 2026-11-12.
How to get a real number
Lofty prices by quote. Before the call, write down your seat count, lead volume and the add-ons you actually need, and ask for the setup fee, contract length and cancellation terms in writing. Compare that quote with the published prices of the alternatives below.
Is Lofty worth it?
Verdict by business type
| Solo Agents | Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. |
|---|---|
| Real Estate Teams | Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing. |
| Brokerages | Broker and Enterprise packages exist; get a quote that lists seats and add-ons. |
Watch for
Watch-for checklist
- Total cost: per-user fees, calling/dialer add-ons, setup fees and commitment terms.
- TCPA consent and opt-out handling for automated texts and calls.
- Whether you need an IDX website and lead generation bundled, or just the CRM.
- Integrations with your lead sources and website.
Compare Lofty pricing with alternatives
| Tool | Starting price | Status | Links |
|---|---|---|---|
 Follow Up Boss | $69/user/month · Free trial | Verified on vendor pricing page | Lofty vs Follow Up Boss → |
 Wise Agent | $49/month · 14-day free trial | Verified on vendor pricing page | Lofty vs Wise Agent → |
 BoldTrail (formerly kvCORE) | Contact sales (watch demo & get pricing) | Lofty vs BoldTrail (formerly kvCORE) → | |
 Rechat | Contact sales (request a demo) | Lofty vs Rechat → | |
 Lone Wolf Relationships | Pricing on request · Free trial | Lofty vs Lone Wolf Relationships → | |
 Sierra Interactive | Starting at $299.95/month | Verified on vendor pricing page | Lofty vs Sierra Interactive → |
| All-in-one platform comparisons | |||
 Real Geeks | $399/month | Verified on vendor pricing page | Lofty vs Real Geeks → |
 Ylopo | Custom (quote via ROI calculator or demo) | Lofty vs Ylopo → | |
 Luxury Presence | Contact sales (book a demo) | Lofty vs Luxury Presence → | |
How we check prices
Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.
Frequently asked questions
How much does Lofty cost?
Lofty doesn't publish prices; it's quote-based. Lofty does not publish prices. Its pricing page lists four platform packages, each marked "Request pricing", and says pricing varies by package, seat count, optional upgrades and lead-generation programs.
How much does Lofty cost per month?
Lofty does not publish a monthly price. All four packages (Agent, Team, Broker, Enterprise) say "Request pricing", and the cost depends on package, seats, upgrades and lead-generation programs. Fees it does state: a 20% ad management fee on lead-generation ads and a $70/month Home Evaluation Page for seller leads without a Lofty IDX site.
Does Lofty have a free trial?
The vendor's pricing page (checked 2026-11-12) doesn't list a free trial.
Is Lofty worth it for a solo agent?
Our verdict for solo agents: Pricing is quote-only and depends on package, seats and lead-gen programs; seller lead gen without IDX adds a $70/month Home Evaluation Page. For teams: Sold as Agent, Team, Broker and Enterprise packages that bundle CRM, IDX sites and marketing.
Where do these numbers come from?
From https://lofty.com/pricing, read on 2026-11-12. Any totals are our arithmetic from those listed prices.