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DealMachine vs HouseCanary
Market analysisPrices checked 2026-11-11 on vendor pricing pages. Rankings are never for sale.
DealMachineNationwide property and owner data, driving-for-dollars app and direct mail for investor-style prospecting.Verified on vendor pricing page
HouseCanaryAgent plans with CMA reports, property valuations, propensity-to-list lookups and the CanaryAI assistant. Requires a verified real estate license.Verified on vendor pricing pageDealMachine and HouseCanary are both market analysis tools for real estate agents. DealMachine: Nationwide property and owner data, driving-for-dollars app and direct mail for investor-style prospecting. HouseCanary: Agent plans with CMA reports, property valuations, propensity-to-list lookups and the CanaryAI assistant. Requires a verified real estate license. Below: what each costs today, how they differ, and which fits solo agents, teams and brokerages.
Quick verdict
| DealMachine | HouseCanary | |
|---|---|---|
| Solo Agents | Basic is $99/seat/month billed annually ($119 billed monthly, 10,000 data credits); built for driving-for-dollars and direct-mail prospecting. | Basic for a few CMAs a month; Pro if you run CMAs for every listing appointment. Licensed agents only; no NAR membership required. |
| Real Estate Teams | Pro is $149/month per 3-user bundle billed annually ($179 monthly) with 20,000 data credits and premium filters. | Pro includes 2 seats; extra seats $50/month each. |
| Brokerages | Scale is $599/month per package of 10 seats and 100K records. | Agent plans are per agent; HouseCanary sells data and API plans separately. |
On price: HouseCanary has the lower published starting price ($19/month) versus DealMachine ($99/seat/month). Check plan limits and add-ons before deciding on price alone.
Key differences
| DealMachine | HouseCanary | |
|---|---|---|
| Category | Market analysis | Market analysis |
| What it is | Nationwide property and owner data, driving-for-dollars app and direct mail for investor-style prospecting. | Agent plans with CMA reports, property valuations, propensity-to-list lookups and the CanaryAI assistant. Requires a verified real estate license. |
| Starting price | $99/seat/month | $19/month |
| Pricing model | Per-user / per-seat subscription | Monthly subscription |
| Pricing status | Verified on vendor pricing page | Verified on vendor pricing page |
| Free plan / trial | None listed in the pricing we track | None listed in the pricing we track |
| Plans tracked | 4 | 2 |
| Verified integrations | None verified yet | None verified yet |
| Last checked | 2026-11-11 | 2026-11-11 |
Pricing breakdown
DealMachine pricing
DealMachine publishes 4 price points we track, starting at $99/seat/month.
DealMachine plans & notes
| Plan | Price | Notes |
|---|---|---|
| Basic | $99/seat/month | Billed annually ($119/seat billed monthly); 10,000 data credits/seat |
| Pro | $149/bundle/month | Billed annually ($179 billed monthly); each bundle includes 3 users and 20,000 data credits; premium filters |
| Scale | $599/package/month | Each package: 100K records, 10 seats |
| Mail (postcards) | From $0.70/piece | Usage-based; 4×6 $0.75 Basic / $0.70 Pro |
Source: DealMachine pricing page · checked 2026-11-11
HouseCanary pricing
HouseCanary publishes 2 price points we track, starting at $19/month.
HouseCanary plans & notes
| Plan | Price | Notes |
|---|---|---|
| Basic | $19/month | Or $190/year; 2 CMA reports/month (+$5 each after); 1 user; CanaryAI and propensity-to-list lookups |
| Pro | $79/month | Or $790/year; unlimited CMA reports (fair-use policy); 2 seats included, extra seats $50/seat/month |
Source: HouseCanary pricing page · checked 2026-11-11
Who each one is for
Fit by business type
DealMachine: who it fits
What you get: Nationwide property and owner data, driving-for-dollars app and direct mail for investor-style prospecting. Solo agents: Basic is $99/seat/month billed annually ($119 billed monthly, 10,000 data credits); built for driving-for-dollars and direct-mail prospecting. Teams: Pro is $149/month per 3-user bundle billed annually ($179 monthly) with 20,000 data credits and premium filters. Brokerages: Scale is $599/month per package of 10 seats and 100K records.
HouseCanary: who it fits
What you get: Agent plans with CMA reports, property valuations, propensity-to-list lookups and the CanaryAI assistant. Requires a verified real estate license. Solo agents: Basic for a few CMAs a month; Pro if you run CMAs for every listing appointment. Licensed agents only; no NAR membership required. Teams: Pro includes 2 seats; extra seats $50/month each. Brokerages: Agent plans are per agent; HouseCanary sells data and API plans separately.
What to check before buying a market analysis tool
What to look for
Market-analysis tools cover CMAs and listing presentations, or nationwide property and owner data for prospecting lists, skip tracing and direct mail.
- Whether your MLS already provides a CMA tool at no extra cost.
- Per-use charges (skip tracing, mail, exports) on top of the subscription.
- Seat costs for team members.
Our verdict
Verdict by business type
DealMachine vs HouseCanary comes down to fit rather than a single winner. DealMachine for solo agents: Basic is $99/seat/month billed annually ($119 billed monthly, 10,000 data credits); built for driving-for-dollars and direct-mail prospecting. HouseCanary for solo agents: Basic for a few CMAs a month; Pro if you run CMAs for every listing appointment. Licensed agents only; no NAR membership required. For teams, DealMachine: Pro is $149/month per 3-user bundle billed annually ($179 monthly) with 20,000 data credits and premium filters. HouseCanary: Pro includes 2 seats; extra seats $50/month each. HouseCanary has the lower published starting price ($19/month) versus DealMachine ($99/seat/month). Check plan limits and add-ons before deciding on price alone.
How we check prices
Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.
Frequently asked questions
Which is cheaper, DealMachine or HouseCanary?
HouseCanary has the lower published starting price ($19/month) versus DealMachine ($99/seat/month). Check plan limits and add-ons before deciding on price alone.
Does DealMachine have a free plan or trial?
Not that we could verify. The pricing we track for DealMachine (checked 2026-11-11) lists no free plan or trial; check the vendor directly.
Does HouseCanary have a free plan or trial?
Not that we could verify. The pricing we track for HouseCanary (checked 2026-11-11) lists no free plan or trial; check the vendor directly.
Is DealMachine or HouseCanary better for solo agents?
Our verdicts for solo agents: DealMachine: Basic is $99/seat/month billed annually ($119 billed monthly, 10,000 data credits); built for driving-for-dollars and direct-mail prospecting. HouseCanary: Basic for a few CMAs a month; Pro if you run CMAs for every listing appointment. Licensed agents only; no NAR membership required.
Which fits a team or brokerage?
For teams: DealMachine: Pro is $149/month per 3-user bundle billed annually ($179 monthly) with 20,000 data credits and premium filters. HouseCanary: Pro includes 2 seats; extra seats $50/month each. For brokerages: DealMachine: Scale is $599/month per package of 10 seats and 100K records. HouseCanary: Agent plans are per agent; HouseCanary sells data and API plans separately.
How current are these prices?
DealMachine was checked 2026-11-11 and HouseCanary 2026-11-11, on each vendor's pricing page. Prices change, so confirm before you buy.