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Altos Research vs HouseCanary
Market analysisPrices checked 2026-11-11 on vendor pricing pages. Rankings are never for sale.
Altos ResearchWeekly ZIP-level market reports and branded market updates for agent lead nurture.Verified on vendor pricing page
HouseCanaryAgent plans with CMA reports, property valuations, propensity-to-list lookups and the CanaryAI assistant. Requires a verified real estate license.Verified on vendor pricing pageAltos Research and HouseCanary are both market analysis tools for real estate agents. Altos Research: Weekly ZIP-level market reports and branded market updates for agent lead nurture. HouseCanary: Agent plans with CMA reports, property valuations, propensity-to-list lookups and the CanaryAI assistant. Requires a verified real estate license. Below: what each costs today, how they differ, and which fits solo agents, teams and brokerages.
Quick verdict
| Altos Research | HouseCanary | |
|---|---|---|
| Solo Agents | Lite $49/month for 5 ZIP code reports. | Basic for a few CMAs a month; Pro if you run CMAs for every listing appointment. Licensed agents only; no NAR membership required. |
| Real Estate Teams | Professional $79/month for 10 ZIPs; Advanced $149/month statewide. | Pro includes 2 seats; extra seats $50/month each. |
| Brokerages | Enterprise and brokerage plans via sales. | Agent plans are per agent; HouseCanary sells data and API plans separately. |
On price: HouseCanary has the lower published starting price ($19/month) versus Altos Research ($49/month · 14-day trial on Professional). Check plan limits and add-ons before deciding on price alone.
Key differences
| Altos Research | HouseCanary | |
|---|---|---|
| Category | Market analysis | Market analysis |
| What it is | Weekly ZIP-level market reports and branded market updates for agent lead nurture. | Agent plans with CMA reports, property valuations, propensity-to-list lookups and the CanaryAI assistant. Requires a verified real estate license. |
| Starting price | $49/month · 14-day trial on Professional | $19/month |
| Pricing model | Monthly subscription | Monthly subscription |
| Pricing status | Verified on vendor pricing page | Verified on vendor pricing page |
| Free plan / trial | Professional: $79/month (10 ZIP reports; 14-day trial) | None listed in the pricing we track |
| Plans tracked | 3 | 2 |
| Verified integrations | None verified yet | None verified yet |
| Last checked | 2026-11-11 | 2026-11-11 |
Pricing breakdown
Altos Research pricing
Altos Research publishes 3 price points we track, starting at $49/month · 14-day trial on Professional.
Altos Research plans & notes
| Plan | Price | Notes |
|---|---|---|
| Lite | $49/month | 5 ZIP reports |
| Professional | $79/month | 10 ZIP reports; 14-day trial |
| Advanced | $149/month | unlimited reports in state |
Source: Altos Research pricing page · checked 2026-11-11
HouseCanary pricing
HouseCanary publishes 2 price points we track, starting at $19/month.
HouseCanary plans & notes
| Plan | Price | Notes |
|---|---|---|
| Basic | $19/month | Or $190/year; 2 CMA reports/month (+$5 each after); 1 user; CanaryAI and propensity-to-list lookups |
| Pro | $79/month | Or $790/year; unlimited CMA reports (fair-use policy); 2 seats included, extra seats $50/seat/month |
Source: HouseCanary pricing page · checked 2026-11-11
Who each one is for
Fit by business type
Altos Research: who it fits
What you get: Weekly ZIP-level market reports and branded market updates for agent lead nurture. Solo agents: Lite $49/month for 5 ZIP code reports. Teams: Professional $79/month for 10 ZIPs; Advanced $149/month statewide. Brokerages: Enterprise and brokerage plans via sales.
HouseCanary: who it fits
What you get: Agent plans with CMA reports, property valuations, propensity-to-list lookups and the CanaryAI assistant. Requires a verified real estate license. Solo agents: Basic for a few CMAs a month; Pro if you run CMAs for every listing appointment. Licensed agents only; no NAR membership required. Teams: Pro includes 2 seats; extra seats $50/month each. Brokerages: Agent plans are per agent; HouseCanary sells data and API plans separately.
What to check before buying a market analysis tool
What to look for
Market-analysis tools cover CMAs and listing presentations, or nationwide property and owner data for prospecting lists, skip tracing and direct mail.
- Whether your MLS already provides a CMA tool at no extra cost.
- Per-use charges (skip tracing, mail, exports) on top of the subscription.
- Seat costs for team members.
Our verdict
Verdict by business type
Altos Research vs HouseCanary comes down to fit rather than a single winner. Altos Research for solo agents: Lite $49/month for 5 ZIP code reports. HouseCanary for solo agents: Basic for a few CMAs a month; Pro if you run CMAs for every listing appointment. Licensed agents only; no NAR membership required. For teams, Altos Research: Professional $79/month for 10 ZIPs; Advanced $149/month statewide. HouseCanary: Pro includes 2 seats; extra seats $50/month each. HouseCanary has the lower published starting price ($19/month) versus Altos Research ($49/month · 14-day trial on Professional). Check plan limits and add-ons before deciding on price alone.
How we check prices
Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.
Frequently asked questions
Which is cheaper, Altos Research or HouseCanary?
HouseCanary has the lower published starting price ($19/month) versus Altos Research ($49/month · 14-day trial on Professional). Check plan limits and add-ons before deciding on price alone.
Does Altos Research have a free plan or trial?
Yes, according to its pricing page: Professional: $79/month (10 ZIP reports; 14-day trial).
Does HouseCanary have a free plan or trial?
Not that we could verify. The pricing we track for HouseCanary (checked 2026-11-11) lists no free plan or trial; check the vendor directly.
Is Altos Research or HouseCanary better for solo agents?
Our verdicts for solo agents: Altos Research: Lite $49/month for 5 ZIP code reports. HouseCanary: Basic for a few CMAs a month; Pro if you run CMAs for every listing appointment. Licensed agents only; no NAR membership required.
Which fits a team or brokerage?
For teams: Altos Research: Professional $79/month for 10 ZIPs; Advanced $149/month statewide. HouseCanary: Pro includes 2 seats; extra seats $50/month each. For brokerages: Altos Research: Enterprise and brokerage plans via sales. HouseCanary: Agent plans are per agent; HouseCanary sells data and API plans separately.
How current are these prices?
Altos Research was checked 2026-11-11 and HouseCanary 2026-11-11, on each vendor's pricing page. Prices change, so confirm before you buy.