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Free AI tools for real estate agents: what's actually free
Lots of "free" AI tools are really a trial or a watermarked preview. Here are the 7 that are actually free (a free plan, or included with your membership), plus 10 paid tools with free trials, clearly labeled, with the catch spelled out and the price you pay after the trial.
Short answer: AutoHDR, CubiCasa, Zillow 3D Home, ListedKit and Saleswise have free plans you can keep using. RPR (Realtors Property Resource) and Cloud CMA are included with NAR membership or some MLSs.
Free or trial, by job
Free planFree plans you can keep using
A $0 plan you can keep using, with a monthly or per-job allowance. Good for light use; paid plans unlock volume.
10 photos/month of AI HDR editing at $0.
The catch: Above that, Standard is $265/month (500 photos/month ($0.53/photo); $225.25/mo billed yearly).
LITE: $0 2D floor plan with room dimensions, from a phone scan. CubiCasa says you can use an unlimited number of LITE plans at no cost for properties up to 5,000 sq ft.
The catch: Bigger properties, add-ons (GLA report, 6-hour delivery) and better plans are paid: PLUS (fixtures, total area) is $15 per plan; PLUS 3D $65.
Free virtual tours from a phone or 360 camera, published to your Zillow listing.
The catch: Interactive floor plans need a compatible 360 camera; you need a Zillow profile.
Free plan: 1 active file, 1 admin seat; unlimited Ava skills; unlimited eSign; free User-role seats. Ava reads contracts and email and builds deal timelines.
The catch: Paid capacity starts at Solo $89/month billed annually ($99/month billed monthly); Team and Max scale file and admin-seat limits.
Free plan: 3 CMA AI replies, 3 staged images and 3 flyer or social images a month.
The catch: Then $39/month for unlimited CMAs, staging, flyers and copy.
Included with membershipIncluded with your NAR membership or MLS
You may already be paying for these through dues or MLS fees.
CMAs, Seller's Reports, a seller's net sheet and property data, included in NAR dues at no additional cost.
The catch: Only for REALTORS® (NAR members).
Free if your MLS includes it, for example MLS PIN, ARMLS.
The catch: Otherwise $49/month or $499/year after a 14-day trial.
Free trialNot free: paid tools with a few free results
These are paid tools. The free trial is enough to judge quality on a real listing, not to run your business on.
Free trial: one complete listing (description, social campaign, listing website), then previews only.
The catch: To keep using it you need a paid plan, from $19/month ($17/mo billed annually).
5 free designs for new users, no card needed.
The catch: Then Essential at $19/month (30 credits/month).
Free trial: a new account includes 3 image enhancements and 1 day-to-dusk edit.
The catch: After that it's pay per image (enhancement US$1.60/image); virtual staging is US$24.00/image.
Free trial: preview AI enhancements with no account.
The catch: Free previews are watermarked; downloads need a plan ($29/month) or pay per image.
Free trials of its staging and editing tools.
The catch: Free trial output is watermarked; paid plans from $19/month (yearly billing).
7-day free trial with 3 watermark-free videos; no credit card to start.
The catch: AutoReel doesn't publish any ongoing free allowance; paid plans from $30/month (yearly billing) ($41/month billed quarterly).
Free trialNot free: time-limited trials of paid tools
Full product for a limited time, then you pay. Put a reminder in your calendar before the trial ends.
Free trial on every plan; no contract.
The catch: Then from $69/user/month.
7-day free trial with 50 free leads.
The catch: Then $99/month, plus usage charges like skip tracing.
Free trial, no credit card (all features).
The catch: Then from $219/month.
Free trial on the Starter plan, no credit card.
The catch: Then $50/agent/month for unlimited staging.
Grouped by how free each tool really is, not by rank. The score next to each tool is our overall 1–10 score; see how we score.
The free option for each job
| Job | Free plan or free trial |
|---|---|
| Listing descriptions | No free plan we track; free trial: ListingAI (one complete listing) |
| Photo editing | AutoHDR free plan (10 photos a month); free trials: BoxBrownie, Autoenhance |
| Virtual staging | No staging-only free plan we track; Saleswise free plan (3 staged images a month); free trials: REimagineHome (5 designs), Collov (watermarked), Palazzo |
| Listing videos | No free plan we track; free trial: AutoReel (7 days, 3 watermark-free videos) |
| Transaction coordination | ListedKit Free plan (1 active file); paid Solo/Team/Max |
| Floor plans and 3D tours | CubiCasa LITE; Zillow 3D Home |
| CMAs and listing presentations | RPR (NAR members); Cloud CMA if your MLS includes it |
| CRM and follow-up | No free CRM in our list; free trial: Follow Up Boss |
| Prospecting data | No free plan we track; free trial: PropStream (7 days, 50 leads) |
Before you rely on a free tool
Checklist
- Watermarks and resolution: free image output is often watermarked or low resolution.
- Disclosure: virtually staged or altered photos usually need a label on the MLS. See disclosure rules.
- Fair Housing: review AI-written listing copy before you publish it.
- Trial end dates and auto-renewal: note when billing starts.
- What you already pay for: NAR dues and MLS fees may already include CMA tools.
How we check prices
Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.
Ready to pay for one?
Every category, every tool, dated prices and verdicts.
Frequently asked questions
What are the best free AI tools for real estate agents?
By job: Listing descriptions: No free plan we track; free trial: ListingAI (one complete listing). Photo editing: AutoHDR free plan (10 photos a month); free trials: BoxBrownie, Autoenhance. Virtual staging: No staging-only free plan we track; Saleswise free plan (3 staged images a month); free trials: REimagineHome (5 designs), Collov (watermarked), Palazzo. Listing videos: No free plan we track; free trial: AutoReel (7 days, 3 watermark-free videos). Transaction coordination: ListedKit Free plan (1 active file); paid Solo/Team/Max. Floor plans and 3D tours: CubiCasa LITE; Zillow 3D Home. CMAs and listing presentations: RPR (NAR members); Cloud CMA if your MLS includes it. CRM and follow-up: No free CRM in our list; free trial: Follow Up Boss. Prospecting data: No free plan we track; free trial: PropStream (7 days, 50 leads).
Is there a completely free AI tool for listing descriptions?
Not among the listing-copy tools we track. ListingAI has a free trial that covers one complete listing (description, social campaign and listing website); after that you need a paid plan, from $19/month.
Which free tools come with my NAR or MLS membership?
RPR is included in NAR dues at no additional cost for REALTORS®. Cloud CMA is free through some MLSs, for example MLS PIN, ARMLS; check your MLS's member benefits.
Is there a free real estate CRM?
Not among the CRMs we track. Follow Up Boss has a free trial, and some brokerages provide a CRM to their agents.
Are free AI images OK to use on the MLS?
Check two things: whether the free output is watermarked (Autoenhance previews and Collov trials are), and your MLS rules for digitally altered or virtually staged photos, which usually require disclosure.
How do you decide what counts as free?
We read each vendor's pricing page (dates on every card). Only a plan you can keep using at $0 counts as free; tools that are free only for a few results or a limited time are labeled free trials and shown with their paid starting price. Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.