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CMA software
Cloud CMA vs RPR
Cloud CMA price checked 2026-11-08 on the vendor's pricing page; RPR facts from RPR's own site, read 2026-10-24. Rankings are never for sale.
Cloud CMACMA and listing presentation software by Lone Wolf.Verified on vendor pricing pageIf you're a REALTOR®, RPR already costs you nothing, and if your MLS includes Cloud CMA, so does Cloud CMA. The real question is whether Cloud CMA's presentation style and automated Homebeat updates are worth $49/month · 14-day free trial when your MLS doesn't include it.
Quick verdict
Pick RPR if…
you're a REALTOR® who wants free CMAs, a Seller's Report and a net sheet, and you're fine sending reports in RPR's format.
Pick Cloud CMA if…
your MLS includes it (then it's free), or you want branded, interactive CMA and buyer presentations with automated Homebeat market updates and you'll pay $49/month · 14-day free trial.
Side-by-side
| Cloud CMA | RPR | |
|---|---|---|
| Who can use it | Any agent or broker with a subscription, or free where an MLS or brokerage provides it. | REALTORS® only (NAR members). |
| Cost | $49/month · 14-day free trial or $499/year (Cloud CMA + Homebeat), checked 2026-11-08. $0 if your MLS includes it. | Included in NAR dues at no additional cost. |
| Free trial | 14-day free trial. | Not needed: free for NAR members. |
| CMA tools | Branded CMA reports from MLS data, with live (on-screen) presentations. | Two CMA options: a standard CMA and an appraisal-style Sales Comparison Analysis, plus a Refine Value tool. |
| Listing presentation | Customizable listing presentations and custom pages (marketing plan, guides). | Seller's Report: estimated value, local market statistics, pricing strategy, seller's proceeds worksheet and recent ZIP-code activity. |
| Buyer tools | Buyer presentations and buyer tours. | Buyer and Buyer Tour report templates. |
| Client follow-up | Homebeat automated market updates are bundled in the plan. | Market Activity and Market Trends reports you send yourself. |
| Seller net sheet | Not listed on the pages we read. | Yes: Seller's Net Sheet, printable or inside the Seller's Report. |
| Data | Real-time MLS data. | Local public record data and MLS data in one database. |
| Apps | Web-based; presents on laptops, tablets, phones and TVs. | Web plus the RPR Mobile app (iOS and Android). |
Sources: Cloud CMA price: pricing page (2026-11-08); features: Lone Wolf Cloud CMA page. RPR: What is RPR? and RPR report templates (read 2026-10-24).
Cloud CMA pricing
Cloud CMA plan
| Plan | Price | Notes |
|---|---|---|
| Cloud CMA + Homebeat | $49/month | Or $499/year; 14-day free trial; often included with MLS membership |
Source: Cloud CMA pricing page · checked 2026-11-08
Is Cloud CMA free with your MLS?
MLS PIN, ARMLS say yes. See the full answer and how to check yours.
What to check before paying for CMA software
Checklist
- Whether your MLS already provides a CMA tool at no extra cost.
- Per-use charges (skip tracing, mail, exports) on top of the subscription.
- Seat costs for team members.
How we check prices
Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/. RPR isn't a listed tool on this site because it's a free NAR member benefit with nothing to buy.
Frequently asked questions
Is RPR free?
Yes, for REALTORS®. RPR is a National Association of REALTORS® member benefit included in your annual dues at no additional cost. Agents who aren't NAR members can't use it.
Is Cloud CMA free?
Sometimes. Some MLSs include it for their members, for example MLS PIN, ARMLS. Otherwise it's $49/month · 14-day free trial or $499/year after a 14-day free trial.
Is Cloud CMA better than RPR?
Neither is better for everyone. Cloud CMA is built around polished, branded CMA and buyer presentations and automated Homebeat updates. RPR covers more research (two CMA styles, Seller's Reports, a net sheet, market and school reports) and costs REALTORS® nothing. Many agents start with RPR and pay for Cloud CMA only if they want its presentation style and their MLS doesn't include it.
Can I use RPR and Cloud CMA together?
Yes. They are separate products. Some agents research value in RPR and present with Cloud CMA, or the reverse.
What about my MLS's own CMA tool?
Many MLS systems include a CMA tool of their own. Check what your MLS already provides before paying for any CMA software.