Real Estate AI News: November 9, 2026 Weekly Roundup

More AI is showing up inside the systems agents already use: MLS platforms, CRMs and brokerage software. This week also brought a new AI video tool pitched directly to agents, a $730 million data deal from CoStar, and Zillow’s plan to route every buyer connection through its Preferred program. Every item links its source.

New tools on the scene

Fotello for Agents

Fotello, an AI photo-editing platform for photographers, runs a separate “Fotello for Agents” site that turns your listing photos into branded listing videos (reveals, tours, sold celebrations and agent intros) with no filming. Real Estate Media Weekly reported on Nov 2 that Fotello had started running Facebook and Instagram ads aimed at agents.

Pricing on Fotello’s agent page is paid only, with no free plan: Agent Studio is $49/month (300 credits, up to 1080p), Agent Pro is $129/month (800 credits plus 100 bonus, up to 4K) and Agent Ultimate is $449/month (2,800 credits plus 1,200 bonus). It would sit in our listing video category. We haven’t tested it, and the page doesn’t say what a credit costs per video, so compare against listed tools like AutoReel and Reel Estate before you pay.

Not yet reviewed or listed on AgentAICompare · Sources: Fotello for Agents pricing · Real Estate Media Weekly, Nov 2

Brokurz AI Assistants

Brokurz, a brokerage operating system (transactions, commissions, CRM, websites and more), announced AI Assistants on Nov 7. You can use its built-in assistant, Kurz, or connect outside assistants to read lead context, save notes, draft texts and create follow-up tasks. Texts are not sent unless you grant send access. Growth and Professional plans can connect assistants; Professional also lets you plug in your own OpenAI, Grok or Claude account. You pay those providers separately.

Brokurz’s pricing page shows Starter, Growth and Professional plans but no dollar prices, and it’s aimed at brokerages rather than solo agents.

Not yet reviewed or listed on AgentAICompare · Sources: Brokurz announcement, Nov 7 · Brokurz plans

Flexmls Scout is live

FBS announced on Nov 4 that Scout, the AI assistant built into Flexmls, is available. Agents can search listings, pull market stats, get help with CMAs and ask about MLS rules in plain language, inside their existing data permissions. FBS says MLS data isn’t kept or used to train AI models. It’s sold to MLS organizations as an enterprise product, so you only get it if your MLS turns it on. (We previewed it in last week’s roundup.)

Not yet reviewed or listed on AgentAICompare · Source: FBS press release, Nov 4

RealReports: Aiden Agentic Mode reaches 15,000 Texas agents

LERA MLS (San Antonio and South Texas) is giving its 15,000+ members access to RealReports, a property research and prospecting platform. Its AI assistant Aiden has an “Agentic Mode” that combines property data with your CRM, email and calendar to suggest daily opportunities, such as likely sellers near a recent closing, and prepare campaigns for you to review. Access starts immediately for LERA members. Elsewhere, RealReports pricing depends on your MLS. For example, CRMLS says Aiden Classic Mode is free and Agentic Mode uses credits, so check with your MLS.

Not yet reviewed or listed on AgentAICompare · Sources: Inman Tech Roundup, Nov 4 · CRMLS RealReports page

What this means for agents: MLSs are starting to compete on AI. The tools you get with your dues may differ a lot from market to market, so ask your MLS what's included before you buy a separate tool.

Changes to tools we list

Lofty adds screenshot listing descriptions to its Cowork assistant

Lofty’s release notes for Nov 2 say you can now paste a screenshot of a new listing into Cowork, its AI assistant, and ask for a listing description draft. Cowork now writes texts in standard characters so one message isn’t split into several, tells you how many texts you have left during a broadcast, and handles lead exports of more than 1,000 in the background. No price or plan changes were announced. See how it compares in our real estate CRM guide.

Source: Lofty release notes, updated Nov 2

Fello shares results for its AI teammate Felix

Fello says its AI teammate Felix follows up with buyers and sellers by call, text and email, then hands qualified people to an agent with the conversation history. In a Nov 2 post Fello reports more than 175,000 two-way conversations, 75,000 handoffs across nearly 500 Felix accounts, and 2,000+ influenced transactions worth $1 billion in volume. These are Fello’s own figures. It says it serves 2,800 accounts and 35,000 users. No price changes were announced. See our seller prediction comparison.

Source: Fello blog, Nov 2

Rechat and HomeServices of America

Rechat published a Nov 5 case study saying a HomeServices of America agent used its AI assistant Lucy, inside “Maestro, powered by Rechat,” to find a new buyer within 48 hours after a contract fell through. It’s Rechat’s own marketing, but it shows HomeServices rolling Rechat out as its main platform. No plan or price changes were announced.

Source: Rechat, Nov 5

Follow Up Boss usage grows, per Zillow

Zillow said its CRM, Follow Up Boss, had roughly 141,000 monthly active users in Q3, up 16% from a year earlier. Zillow also named Follow Up Boss as one pathway for agents to work with Zillow. Follow Up Boss plans haven’t changed. See Follow Up Boss pricing.

Sources: HousingWire, Nov 4 · Inman, Nov 4

Matterport’s owner CoStar agrees to buy Vexcel

Matterport is owned by CoStar (which bought it in 2025, per Inman). CoStar announced a roughly $730 million cash deal for aerial imagery company Vexcel and says it plans to use AI to pull “hundreds of data fields per property” from the images. Inman reports the deal is expected to close in Q1 2027, while Real Estate Media Weekly says first half of 2027. CoStar hasn’t said whether the imagery will appear alongside Matterport tours. No Matterport price change was announced. See 3D tour tools.

Sources: Inman, Nov 4 · Real Estate Media Weekly, Nov 2

AI photo tools start marketing to agents

Real Estate Media Weekly reports that CubiCasa launched AI Photo Editing on Sept 15 (pitched to photographers, with an agent-focused article), and that AutoHDR now has a free iPhone camera app that returns AI edits (the listing says it’s built for photographers). It found no U.S. agent campaign from Autoenhance.ai. See AI photo tools.

Source: Real Estate Media Weekly, Nov 2

Industry news

Zillow: Preferred to handle 100% of buyer connections by mid-2027

In its Q3 report on Nov 4, Zillow said two-thirds of buyer connections now go to Preferred agents, up from about one-third a year earlier. It expects more than 75% by the end of 2026 and 100% in the first half of 2027. Under Preferred, agents pay Zillow a referral fee when a deal closes instead of buying ads upfront. Zillow also reported traffic down 3% to 215 million monthly users, a $158 million net loss on revenue up 7% to $724 million, and said its AI Mode search is now available to all signed-in users.

Sources: HousingWire, Nov 4 · Inman, Nov 4

What this means for agents: if you rely on Zillow leads, the cost model is moving to pay-at-closing. Work out what a referral fee does to your margin before you commit.

Compass brings its AI-assisted Home Platform to nearly 34,000 more agents

Compass said that as of Oct 31 it had made Home Platform available to nearly 34,000 more agents at Coldwell Banker, Corcoran and Sotheby’s International Realty, for 68,349 in total across company-owned brands. Franchise rollout is planned for Q1 2027. It reported 85,476 agents at the end of September.

Source: Inman, Nov 5

California and Ontario tighten rules on AI-edited listing photos

California’s AB 2025, signed Sept 27, extends its altered-photo disclosure rule to rental listings starting Jan 1, 2027. Ontario’s regulator (RECO) said on Oct 22 that AI-modified images, including virtual staging, must accurately show a property’s permanent features and be labeled as digitally altered. Real Estate Media Weekly summarizes both; check the rules in your own state before using AI photo edits.

Source: Real Estate Media Weekly, Nov 2