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Carrot vs Placester
WebsitesPrices checked 2026-11-11 on vendor pricing pages. Rankings are never for sale.
CarrotSEO-focused lead-generation websites with a built-in CRM for agents and investors (no IDX for new customers).Verified on vendor pricing page
PlacesterIDX-ready real estate websites built with AI, with lead capture and MLS listings.Verified on vendor pricing pageCarrot and Placester are both website tools for real estate agents. Carrot: SEO-focused lead-generation websites with a built-in CRM for agents and investors (no IDX for new customers). Placester: IDX-ready real estate websites built with AI, with lead capture and MLS listings. Below: what each costs today, how they differ, and which fits solo agents, teams and brokerages.
Quick verdict
| Carrot | Placester | |
|---|---|---|
| Solo Agents | Individual plan $119/month ($99 annually); no IDX for new customers. | Agent Essential is $59/month ($566/year) with a free trial; each MLS/IDX feed adds $25/month. |
| Real Estate Teams | Add sites at $39/month each. | Agent Plus ($79/month) or Agent Premier ($129/month) for more features. |
| Brokerages | Agency plan aimed at marketing agencies. | No brokerage plan is published; plans are per agent plus $25/month per MLS feed. |
On price: Placester has the lower published starting price ($59/month · Free trial) versus Carrot ($119/month). Check plan limits and add-ons before deciding on price alone.
Key differences
| Carrot | Placester | |
|---|---|---|
| Category | Websites | Websites |
| What it is | SEO-focused lead-generation websites with a built-in CRM for agents and investors (no IDX for new customers). | IDX-ready real estate websites built with AI, with lead capture and MLS listings. |
| Starting price | $119/month | $59/month · Free trial |
| Pricing model | Monthly subscription | Monthly subscription |
| Pricing status | Verified on vendor pricing page | Verified on vendor pricing page |
| Free plan / trial | Individual: $119/month (Or $99/month billed annually; one website, free CarrotCRM version included; 30-day money-back guarantee) | Agent Essential: $59/month (or $566 billed annually; free trial) |
| Plans tracked | 1 | 4 |
| Verified integrations | None verified yet | None verified yet |
| Last checked | 2026-11-11 | 2026-11-11 |
Pricing breakdown
Carrot pricing
Carrot publishes 1 price point we track, starting at $119/month.
Carrot plans & notes
| Plan | Price | Notes |
|---|---|---|
| Individual | $119/month | Or $99/month billed annually; one website, free CarrotCRM version included; 30-day money-back guarantee |
Source: Carrot pricing page · checked 2026-11-11
Placester pricing
Placester publishes 4 price points we track, starting at $59/month · Free trial.
Placester plans & notes
| Plan | Price | Notes |
|---|---|---|
| Agent Essential | $59/month | or $566 billed annually; free trial |
| Agent Plus | $79/month | or $758 billed annually |
| Agent Premier | $129/month | or $1,238 billed annually |
| MLS/IDX integration | +$25/month | Per MLS/IDX feed |
Source: Placester pricing page · checked 2026-11-11
Who each one is for
Fit by business type
Carrot: who it fits
What you get: SEO-focused lead-generation websites with a built-in CRM for agents and investors (no IDX for new customers). Solo agents: Individual plan $119/month ($99 annually); no IDX for new customers. Teams: Add sites at $39/month each. Brokerages: Agency plan aimed at marketing agencies.
Placester: who it fits
What you get: IDX-ready real estate websites built with AI, with lead capture and MLS listings. Solo agents: Agent Essential is $59/month ($566/year) with a free trial; each MLS/IDX feed adds $25/month. Teams: Agent Plus ($79/month) or Agent Premier ($129/month) for more features. Brokerages: No brokerage plan is published; plans are per agent plus $25/month per MLS feed.
What to check before buying a website tool
What to look for
Agent website platforms provide IDX home search, lead capture and branding. They range from self-serve site builders to managed marketing platforms with setup fees, contracts and optional ad-spend packages.
- Setup fees and minimum commitment terms.
- IDX/MLS feed fees per board.
- Whether lead packages are ad spend or management fees.
- Who owns the domain and content if you leave.
Our verdict
Verdict by business type
Carrot vs Placester comes down to fit rather than a single winner. Carrot for solo agents: Individual plan $119/month ($99 annually); no IDX for new customers. Placester for solo agents: Agent Essential is $59/month ($566/year) with a free trial; each MLS/IDX feed adds $25/month. For teams, Carrot: Add sites at $39/month each. Placester: Agent Plus ($79/month) or Agent Premier ($129/month) for more features. Placester has the lower published starting price ($59/month · Free trial) versus Carrot ($119/month). Check plan limits and add-ons before deciding on price alone.
How we check prices
Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.
Frequently asked questions
Which is cheaper, Carrot or Placester?
Placester has the lower published starting price ($59/month · Free trial) versus Carrot ($119/month). Check plan limits and add-ons before deciding on price alone.
Does Carrot have a free plan or trial?
Yes, according to its pricing page: Individual: $119/month (Or $99/month billed annually; one website, free CarrotCRM version included; 30-day money-back guarantee).
Does Placester have a free plan or trial?
Yes, according to its pricing page: Agent Essential: $59/month (or $566 billed annually; free trial).
Is Carrot or Placester better for solo agents?
Our verdicts for solo agents: Carrot: Individual plan $119/month ($99 annually); no IDX for new customers. Placester: Agent Essential is $59/month ($566/year) with a free trial; each MLS/IDX feed adds $25/month.
Which fits a team or brokerage?
For teams: Carrot: Add sites at $39/month each. Placester: Agent Plus ($79/month) or Agent Premier ($129/month) for more features. For brokerages: Carrot: Agency plan aimed at marketing agencies. Placester: No brokerage plan is published; plans are per agent plus $25/month per MLS feed.
How current are these prices?
Carrot was checked 2026-11-11 and Placester 2026-11-11, on each vendor's pricing page. Prices change, so confirm before you buy.