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Apply Design vs Palazzo
Virtual stagingPrices checked 2026-11-11 on vendor pricing pages. Rankings are never for sale.
Apply DesignAI and DIY drag-and-drop virtual staging with 360° support, priced per image.Verified on vendor pricing page
PalazzoAI virtual staging with real, shoppable furniture, on flat monthly plans with unlimited staging instead of per-image credits.Verified on vendor pricing pageApply Design and Palazzo are both virtual staging tools for real estate agents. Apply Design: AI and DIY drag-and-drop virtual staging with 360° support, priced per image. Palazzo: AI virtual staging with real, shoppable furniture, on flat monthly plans with unlimited staging instead of per-image credits. Below: what each costs today, how they differ, and which fits solo agents, teams and brokerages.
Quick verdict
| Apply Design | Palazzo | |
|---|---|---|
| Solo Agents | Pay per image: $10, dropping to $7 when buying 20+ coins. | Starter suits agents who stage many rooms: a flat $50/month with no per-image fees. |
| Real Estate Teams | Coins can be bought in bulk for a lower rate. | Growth covers up to 10 agents for $349/month. |
| Brokerages | No brokerage plan listed. | Pro (up to 25 agents) or Scale (custom). |
On price: Apply Design has the lower published starting price ($10/image · First image free) versus Palazzo ($50/agent/month · Free trial). Check plan limits and add-ons before deciding on price alone.
Key differences
| Apply Design | Palazzo | |
|---|---|---|
| Category | Virtual staging | Virtual staging |
| What it is | AI and DIY drag-and-drop virtual staging with 360° support, priced per image. | AI virtual staging with real, shoppable furniture, on flat monthly plans with unlimited staging instead of per-image credits. |
| Starting price | $10/image · First image free | $50/agent/month · Free trial |
| Pricing model | Pay per use | Monthly subscription with credits |
| Pricing status | Verified on vendor pricing page | Verified on vendor pricing page |
| Free plan / trial | None listed in the pricing we track | Starter: $50/agent/month (Unlimited staging; free trial, no credit card; monthly price shown, annual billing available at checkout) |
| Plans tracked | 3 | 4 |
| Verified integrations | None verified yet | None verified yet |
| Last checked | 2026-11-11 | 2026-11-11 |
Pricing breakdown
Apply Design pricing
Apply Design publishes 3 price points we track, starting at $10/image · First image free.
Apply Design plans & notes
| Plan | Price | Notes |
|---|---|---|
| Apply Coin (1-9) | $10/image | |
| Apply Coin (10-19) | $8/image | |
| Apply Coin (20+) | $7/image |
Source: Apply Design pricing page · checked 2026-11-11
Palazzo pricing
Palazzo publishes 4 price points we track, starting at $50/agent/month · Free trial.
Palazzo plans & notes
| Plan | Price | Notes |
|---|---|---|
| Starter | $50/agent/month | Unlimited staging; free trial, no credit card; monthly price shown, annual billing available at checkout |
| Growth | $349/month | Up to 10 agents; shared team workspace; starts with a demo |
| Pro | $750/month | Up to 25 agents; branded UI and team analytics; starts with a demo |
| Scale | Contact sales | Enterprise brokerages; MLS and CRM integrations |
Source: Palazzo pricing page · checked 2026-11-11
Who each one is for
Fit by business type
Apply Design: who it fits
What you get: AI and DIY drag-and-drop virtual staging with 360° support, priced per image. Solo agents: Pay per image: $10, dropping to $7 when buying 20+ coins. Teams: Coins can be bought in bulk for a lower rate. Brokerages: No brokerage plan listed.
Palazzo: who it fits
What you get: AI virtual staging with real, shoppable furniture, on flat monthly plans with unlimited staging instead of per-image credits. Solo agents: Starter suits agents who stage many rooms: a flat $50/month with no per-image fees. Teams: Growth covers up to 10 agents for $349/month. Brokerages: Pro (up to 25 agents) or Scale (custom).
What to check before buying a virtual staging tool
What to look for
Virtual staging places digital furniture into photos of empty or dated rooms. AI tools return images in seconds on credit-based subscriptions; human-edited services charge per image and take longer. Either way, staged photos must be disclosed.
- Disclosure: many MLSs require virtually staged photos to be labeled and may require the unstaged original.
- Cost per image at your monthly volume, not just the headline monthly price.
- Whether prices shown are yearly billing (several vendors advertise yearly-billed monthly rates).
- Whether furniture removal, revisions and watermark-free downloads are included.
Our verdict
Verdict by business type
Apply Design vs Palazzo comes down to fit rather than a single winner. Apply Design for solo agents: Pay per image: $10, dropping to $7 when buying 20+ coins. Palazzo for solo agents: Starter suits agents who stage many rooms: a flat $50/month with no per-image fees. For teams, Apply Design: Coins can be bought in bulk for a lower rate. Palazzo: Growth covers up to 10 agents for $349/month. Apply Design has the lower published starting price ($10/image · First image free) versus Palazzo ($50/agent/month · Free trial). Check plan limits and add-ons before deciding on price alone.
How we check prices
Prices were checked on each vendor's own pricing page and are dated. Rankings follow a published score: price value, features for agents, independent user feedback, terms and refund policy, and ease of sign-up or a free trial each get a 1–10 score, and the overall score is the plain average of the criteria we could score (for example 7.4/10). Hidden pricing or too few independent reviews show as Not enough info rather than a low score, and a tool needs at least 3 scored criteria to be ranked, with ties broken by starting price. Payment, affiliate links and sponsorships never change a score, ranking or verdict. If a vendor hides its pricing we say so rather than guess. Full method: agentaicompare.com/how-we-score/.
Frequently asked questions
Which is cheaper, Apply Design or Palazzo?
Apply Design has the lower published starting price ($10/image · First image free) versus Palazzo ($50/agent/month · Free trial). Check plan limits and add-ons before deciding on price alone.
Does Apply Design have a free plan or trial?
Not that we could verify. The pricing we track for Apply Design (checked 2026-11-11) lists no free plan or trial; check the vendor directly.
Does Palazzo have a free plan or trial?
Yes, according to its pricing page: Starter: $50/agent/month (Unlimited staging; free trial, no credit card; monthly price shown, annual billing available at checkout).
Is Apply Design or Palazzo better for solo agents?
Our verdicts for solo agents: Apply Design: Pay per image: $10, dropping to $7 when buying 20+ coins. Palazzo: Starter suits agents who stage many rooms: a flat $50/month with no per-image fees.
Which fits a team or brokerage?
For teams: Apply Design: Coins can be bought in bulk for a lower rate. Palazzo: Growth covers up to 10 agents for $349/month. For brokerages: Apply Design: No brokerage plan listed. Palazzo: Pro (up to 25 agents) or Scale (custom).
How current are these prices?
Apply Design was checked 2026-11-11 and Palazzo 2026-11-11, on each vendor's pricing page. Prices change, so confirm before you buy.